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QUESTION 59-Why did Kentucky Fried Chicken shorten its name to KFC?
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Correct Incorrect "Fried" sounds unhealthy--To promote a healthier image and expand its menu, KFC aimed to distance itself from the perception of unhealthy, greasy food by avoiding the use of the term "fried." The negative connotations often associated with the word "fried" led KFC to emphasize other cooking methods and ingredients in their marketing efforts.